Co-Pilot’s Trial-to-Paid Journey: Strategic Engineering Achieves 108% Conversion Rate

GitHub needed to rapidly deploy outbound campaigns to upsell trial users of Co-Pilot to paid tiers amidst fierce competition in the generative AI space. Lacking the necessary resources, they partnered with Andela to quickly find the needed talent. ​

Andela sourced three full-stack engineers to develop a notification and testing initiative. These engineers found the most effective campaign to convert trial users to Co-Pilot for Business subscribers, resulting in the program exceeding its goal. ​

The upsell program achieved a 108% conversion goal in just five months, turning nearly 400 trial accounts into subscribers. GitHub scoped an  expanded program for enterprise-wide growth.​